JobMob Census Mobile Job Search is Hot and Getting Hotter

JobMob Census Mobile Job Search is Hot and Getting Hotter 32 Are you the same you that you were last year? Let's see. On November 12th, 2014, I asked you guys to Please Take The 2014 JobMob Census. Thank you to everyone who responded. Last year was the first time I did a census and didn't really know what to expect. This time around, we can compare with last year's results to see how things have changed (or not). This one's for the stats geeks like me. The census results 1. Are you male or female? This year: Woman 46 40% Man 69 60% Last year: Male 79 64% Female 44 36% Analysis: not a big difference. 2. How old are you? This year: 61 and up 17 15% 46 60 60 52% 36 45 22 19% 26 35 11 10% Under 25 5 4% Last year: Under 18 0 0% 18 25 1 1% 26 35 14 11% 36 45 39 32% 46 and up 69 56% Analysis: while still mainly 36+, the JobMob audience has gotten younger. 3. Which country do you live in? This year: Israel 52 45% United States 43 37% Canada 5 4% United Kingdom 2 2% India 2 2% Other 11 10% Last year: United States 45 37% Israel 57 46% United Kingdom 2 2% Canada 4 3% India 3 2% Australia 1 1% Other 11 9% Analysis: almost no change whatsoever! 4. What's your profession? Last year, there was a definite slant to the job search/recruiting/HR industries. This year, there was a slight tilt towards the IT industry but otherwise the professions seemed uniformly varied (which is a funny thing to say). 5. Do you currently have a job? This year: Yes, part-time 15 13% Yes, full-time 54 47% No 38 33% Other 8 7% Last year: Yes, part-time 23 19% Yes, full-time 62 50% No 25 20% Other 13 11% Analysis: fewer employed job seekers this time around. 6. Are you looking for a job? This year: Yes 75 65% No 34 30% Other 6 5% Last year: Yes 60 49% No 47 38% Other 16 13% Analysis: significantly more people are job searching (16% more!). 7. Are you interested in freelancing? New question this year. My expectation was that 20% of non-freelancers would be interested in part-time or full-time freelancing. I was off by half: The actual result: I already freelance full-time 9 8% I already freelance part-time 21 18% I don't currently freelance but would like to 35 30% Not interested in freelancing 42 37% Other 8 7% Analysis: quite a lot of people here are either freelancing or would like to in some shape or form. (Probably to supplement income, although that's my impression and not reflected here in anyway.) 8. Do you have a personal blog? This year: Yes 14 12% No 98 85% Other 3 3% Last year: Yes 23 19% No 95 77% Other 5 4% Analysis: fewer bloggers than before, so even less reason for Jacob the Blogger to talk about blogging ?? 9. On which social network are you most active? This year: Facebook 57 50% LinkedIn 37 32% I'm not active on social networks 16 14% Other 5 4% Last year: Facebook 43 35% LinkedIn 56 46% Twitter 3 2% I'm not active on social networks 14 11% Other 7 6% Analysis: LinkedIn and Facebook have flip-flopped in popularity here. I'm going to have to look for ways to make Facebook a bigger part of the JobMob experience. 10. How did you first discover JobMob? This year: In a search engine result, such as on Google 26 23% A friend shared it on social media/email 11 10% It was mentioned on another website 24 21% Don't remember 35 30% Other 19 17% Last year: In a search engine result, such as on Google 26 21% A friend shared it on social media/email 20 16% It was mentioned on another website 41 33% Other 36 29% Analysis: if you recognize that people might not remember, they won't try as hard to ?? Or, perhaps last year they guessed more. 11. When did you first discover JobMob? This year: 2014 51 44% 2013 12 10% Before 2013 52 45% Last year: 2013 36 29% 2012 20 16% Before 2012 67 54% Analysis: there's a good chance you're new here. Welcome aboard! 12. Where are you most likely to see a new JobMob article? This year: Email inbox 90 78% @jacobshare Twitter account 5 4% JobMob Facebook page 7 6% Other 13 11% Last year: Via RSS 5 4% Via email 101 75% Via social media 19 14% Other 9 7% Analysis: although I asked the question a little differently, the results are basically the same. 13a. On which device(s) do you read JobMob articles? This year: On my computer / laptop 85 74% On my smartphone 30 26% On my tablet 17 15% Other 4 3% Last year: On my computer / laptop 113 74% On my smartphone 25 16% On my tablet 12 8% Other 3 2% Analysis: big jump in mobile users, which is a major reason that the upcoming JobMob redesign will be very mobile-oriented. I had already noticed this trend through my analytics tools, which is why I added this question: 13b. If you have a smartphone, what kind is it? The actual numbers: iPhone 27 36% Android 41 54% Other 8 10% Analysis: considering that Apple had roughly 12% market share at the end of 2014, JobMob seems to attract a disproportionate number of iOS users. 14. How would you describe JobMob to someone else? Another new question, I wanted to see how well JobMob's branding is doing. In other words, are you talking about JobMob the way that I'm hoping you are? Judging by the responses, some people are, but many answers reflected the results for question 11 above about when you first discovered JobMob. In other words, with so many new people here, they're not sure yet how to best describe the site, and some of them said flat out that this was their first visit. I clearly need to sharpen the branding message moving forward. 15a. Have you recommended JobMob to anyone in the past year? Also a new question. Yes 24 21% No, but I did previously 22 19% No, I never have 69 60% Analysis: there's probably a strong correlation between these results and how long you've been here. 15b. Would you recommend JobMob to someone who is *not* job searching? Yes 66 57% No 49 43% Analysis: I was happy to see this because I want people to keep JobMob in mind for when they need to job search. The rest of the questions were open-ended, and it doesn't make sense to quote the responses here but there was one interesting takeaway worth sharing, regarding the last question: 17. Besides JobMob, what's your favorite source of job search information and why? My analysis of question 9 above was that due to Facebook having become more popular than LinkedIn for you, I'm going to have to look for ways to make Facebook a bigger part of the JobMob experience. Or at least, that's what it looks like at first glance. However, the responses to question 17 tell a different story by showing that LinkedIn is very probably still your favorite social network for job search information. It just seems that you spend more time on Facebook mainly for personal, non-job reasons. With that in mind, read next: LinkedIn Groups Top 100 for Job Seekers and Recruiters in 2014 Question of the article Which result is the most surprising? Tell me what you think in the comments.